Four Pillars of Success

Welcome to the website of Soni Motors Thailand. An email at [email protected] will connect you to Thailand's largest new car dealer, its largest used car dealer and exporter and its largest 4x4 dealer. It specializes in export of Right Hand Drive and Left Hand Drive Toyota Hilux Vigo, Mitsubishi L200 Triton, Nissan Navara, Chevy Colorado, Ford Ranger, Mazda BT-50 and a range of other 4x4 vehicles. Our Dubai division Soni Motors Dubai can get you not only Right Hand Drive vehicles but also brand new Left Hand Drive Toyota Landcruiser, Toyota Prado, Toyota RAV4, Mitsubishi Pajero, Mitsubishi L200 and other quality LHD vehicles. An email at [email protected] will connect you to Soni Dubai.

All divisions of the Soni Group of Companies: Soni Motors, Jim 4x4 Thailand, Soni Motors Dubai and Bloomstar Motoring Group have always set the standards that Asian automotive exporters and dealership groups have emulated. Even when we out down and out, we were in front. Many have assumed that our leadership position is because we were first Asian owned dealership in Asia outside Japan but it is hard to stay number 1 for long because nimble competitors catch up with you sooner or later and then eventually a few get ahead. How have we been able to maintain our leadership position for the past 97 years? Speculation has been rife and many abstruse reasons have been cited but the explanation is much simpler. Our great grandfather were given four principles that would guide his business dealings: absolute integrity, unparalleled customer service, top selection and lowest prices. These guiding principles have kept us focused and we have moved from success to success. From our humble origins we have emerged as Asia's top automotive exporter and its most important dealership group.

Love people and use things... rather than love things and use people!

If you need to reach us, email us now at [email protected] or continue exploration of our website by clicking on links above.

The Culture of Customer Service

A key to Soni's and Bloomstar's global meteoric rise is its "Customers for life" philosophy. Soni Motors Thailand, Soni Motors Dubai, Soni Motors Singapore and all our affiliates consider customer satisfaction our number one priority. It is therefore no surprise that a whopping 80% of Soni customers are repeat or referral buyers and some of our business relationships span four decades. This is true of not just our local customers but also of our export customers. This is because we are not just looking for a single sale but rather a lifelong relationship between your automotive family and ours. This philosophy of complete customer satisfaction was enshrined by our great grandfather at the time of our founding some 97 years ago. We link our employees' career and financial aspirations with consistent superior service to each and every customer. Achieving consistent customer pleasure with professionalism and integrity is the only way to advance at Soni and Bloomstar. we understand that Customer Loyalty is won through consistent delivery of superior assistance, quality and value. 

The Soni Motors Thailand, Soni Motors Dubai, Soni Motors Singapore, Soni Motors Japan and Soni Motors South Asia - like our parent group, the Bloomstar Automotive Group - are committed to working with our discriminating clientele to create the strategic alliances and business partnerships necessary to ensure our clients' long-term success. Corporations, governments, UN, NGOs, IGOs, dealerships and supply companies that supply to nonprofits and bid on projects have found a reliable partner in us.

For over 97 years, we have built our businesses upon successful, long-term relationships with our clients. By and by, we have become one of Asia's preeminent providers of the world's finest automobiles locally and globally. When you acquire a new or pre owned automobile from us, both you and your automobile are treated with the utmost care and attentiveness. That's why so many of our clients return to Soni Motors time and again. Whether you are in Thailand or in a foreign country, Soni will exceed your expectations, making it a uniquely gratifying experience that you would want to repeat. You the customer is king at Soni's and your needs are always handled in a professional and confidential manner. We have long-term relationships with our customers and we are committed to providing high quality products and service to win our clients' trust.

Since our founding, customer service has been the most important cornerstone of our business strategy. Our great grandfather beleived that customers are our most valuable assets and we are in the business because of them and we cannot prosper without keeping them happy. This is why we constantly strive to exceed your expectations and have set new standards of service and quality in our industry. We approach each opportunity with enthusiasm, creativity, and an unlimited passion for perfection. Most of our local and global customers are repeat customers. The reason they keep coming back is our motto: "High quality products, integrity, lowest prices and customer delight. Guaranteed!" Our customers buy from the best and stay with the best because we have always been and shall always remain the best. Our customers are our best advertisement and many of our customers are family and friends of our satisfied customers.

Even though individual buyers only account for 5% of our sales, we do not ignore them. All Soni team members share a strong desire and belief in treating customers as we like to be treated when making a purchase. A customer is never pushed or rushed into making a buying decision because it's a "today only deal." We listen intently to what our customers say, what they want, what they want to spend. We realize that no matter what amount they can afford, it represents a lot of money to that individual. We don't try to sell our customers, we allow them to make their own buying decisions.

Our other great asset is our dedicated and experienced staff which has decades of experience in selecting defect-free vehicles and in meeting customers needs. We are car enthusiasts and cars are in our blood. A preowned car must meet our stringent quality standards before becoming a part of Soni Motors stable. This is why most of our customers have been with us for a long time and rely on us exclusively for all their import needs. We also have a loyal customer base in our local markets in Thailand, Singapore, South Asia and Dubai. Customers in Bangkok, Surin, Singapore, Karachi and Dubai can visit our spacious showrooms and pick high quality vehicles at below market prices in a haggle-free and hassle-free environment. Our showrooms personify the spirit of excellence. Our Bangkok showrooms draw customers from Northwest of Thailand to Deep South of Thailand while our Surin showroom draws customers not just from Northeast of Thailand but also from Kampuchea and Laos. We also receive two to three international guests almost everyday. In the second week of June of 2005, on the eve of our 75th anniversary, we had the good fortune of receiving exactly 75 international visitors that week - a fantastic proof of Serendipity in action.

We believe that our relationship does not end once you complete a transaction with us but begins at this juncture. We aim to make you a part of our automotive family where you will be in good company with legions of satisfied Soni customers all over the globe. We give you more and shall continue to give you more. We succeed when you succeed and we prosper when you prosper.

Quest for Customer service excellence is a part of every Team Soni member's resume. It requires Soni People to anticipate and exceed customer needs and expectations. We work hard to build long-term valuable business partnerships with our customers, and to live by our "yes, we will" standard of responding positively and creatively to every ethical request for special products and services.

Integrity

As an organization and as individuals, we are committed to making decisions and taking actions that are consistent with the highest standards of business and personal ethics. Integrity and honesty has been the hallmark of Quraishi business since our founding in 1911 and we are bound to the highest level of ethical standard set by our great grandfather.

With Six Degrees of Separation, this is a very small world and a dishonest dealership cannot prosper for long. Our commitment to honesty and integrity has kept us a leader for 97 years and it is our integrity that will allow us to go from success to success for another 97 years and beyond.

In our daily activities, we adhere to moral and ethical principles, and are trustful with each other and with our customers.

• We are honorable in our principles, intentions, and actions toward everyone we deal with both individually and collectively
• We do what we say and say what we do
• We use our experience and knowledge to perform efficiently
• We are honest with each other and our customers
• We do not misrepresent our capabilities

Top Selection and Quality

Worldwide Soni showrooms have busted the stereotype of car companies and car salespeople. A Soni Quality Preowned vehicle is guaranteed to be accident free while we promise never to ship a lemon. Our customers trust is a privilege that we don't want to fritter away by taking it lightly.

Soni Automotive Group is committed to expressing quality by exceeding customers' expectations in every experience with our products and personnel. Soni will express quality through:

• Selling the highest quality and highest performing vehicles, parts and accessories
• The customer relationship before, during and after the sales
• Honoring the letter and spirit of Bloomstar Quality Management System
• Pursuing Continual Improvement Initiatives to improve the quality of our service to our great customers

Lowest Prices

Our philosophy is simple, maximize your customers profit and he will prosper and if he prospers, we prosper as well. It was our belief that our success lies is in our customers success and history has proven us right. As our customers have grown, we have grown right along them and our dedication to low pricing has been strengthened. No customer ever pays too much for a vehicle at any of our stores, showrooms or websites. Soni Markdown is always on.

We use our market knowledge, automotive expertise, market presence, corporate clout and relationships to buy below market and pass savings onto our customers in all automotive centers of the world.